Crystal Jade is a well known Chinese restaurant chain in Singapore, with some outlets in the region.
The price signs at the bakery caught my attention.
In case you cannot see it due to the poor photo quality, it says 1 for $1.30, 2 for $2.60.
Most businesses usually list the price of an item and price for multiple quantity of the same item at a discounted price. This is bulk purchase discount. All businesses use this pricing tactic to encourage customers to buy more, thus increasing sales.
Customers are often attracted to buy more, even if they save only ten cents or less. If you intend to buy 4 pieces of the same item, you'll buy that one additional piece because it's cheaper per piece if you buy 5 at a discounted price, even though you really don't need the extra piece. Makes sense right.
For the bakery, there's no difference between buying one or two pieces, three or ten pieces.
By indicating that the price stays the same regardless of the quantity one buys, will it have the reverse effect of encouraging customer to buy less since there's no incentive to buy more? Will the price sign serves as a reminder to customer to buy only what's enough?
If you remove the pricing for two items, will customers be more likely to buy more and less likely to buy less since there is no reminder that there's no discount for buying more?
What is your view?