Is not about taking the advantage of situations to overcharge your customers.
Do you make more profits from customers who dine in than those who take away?
Do you incur more costs from customers who dine in than those who take away? Is we're trained to ask permission for the wrong reasons.
Have you ever wonder why most of the businesses in same industries can be so similar?
Have you ever wonder why some businesses in the same industries can be so different? I remember taking a bus to a hill top to look at Mount Fuji during my Japan trip. The views along the way were amazing with lots of greeneries. However, what impressed me the most is the level of service provided by the bus company. No worries if you do not have small change. You can change your notes to coins using the machine on the bus and pay the exact fare on the bus. The bus driver waited patiently for the elderly to board and be seated safely before moving on. When I was alighting, the bus driver said thank you to me. In case you do not know, passengers board the bus from the rear door and alight at the front door in Japan. They even sell umbrella on the bus in case it rains. In Singapore, if you do not have small change, too bad for you. Sorry, drivers can't say thank you to you as you're alighting at the rear door. No thank you even if you alight at the front door. If SMRT and SBS are serious about improving their services, at least provide note changing service . Fire 80 percent of your customers that account for 20 percent of your sales.
Shut down your email system for one day.
More interested in the project you choose for them or the one they get to choose?
- When you pay your permanent staffs more than your temporary ones who are more productive.
- When your measure the productivity of your temporary staffs but not your permanent ones. - When you control your temporary staffs activities but allow your permanent ones to walk around and eat potato chips. To have an outlet that's insanely profitable.
Or to have many outlets that's just average? You have to sell a lot a lot a lot more to survive.
Is important if you're fixing your new cupboard.
Is unimportant if you're managing how your staff works. - Waking up at 6am
- Reporting for work on time - Turning on your computer - Checking your emails - Surfing the internet and Facebook - Deciding where to go for lunch - Going for meeting - Knocking off on time OR - Initiating projects - Helping a stranger - Sharing your new idea with your boss even if it may fails - Challenging your colleagues to think - Doing what's most important - Standing for what you believe - Knocking off on time The Singapore Budget 2013 is out and the government will continues with its foreign workers tightening policy.
What many businesses do not realize is that the real problem is not the increasing rental costs and manpower costs or the lack of manpower. It is not even the economy. The real problem is that they have stopped asking questions during the good times. Even if they do, they are asking the wrong questions. When times were good, companies providing average products and services were able to prosper. They asked: - Rent has increased by 10%. Which items can we increase the price to cover our cost? - Should we start charging for plain water as it's affecting sales of our drinks? - Where can I get cheap labors? - How much is our competitor selling this? What happens if they ask: - How can we sell more? - Can we give this away for free and still get people to buy our drinks? - What if the cheap labors are gone tomorrow? - What can I do if my competitor is selling this cheaper by 10%, apart from lowering my price? Asking questions, the right ones, helps you to think through what's the best strategies you can adopt and plan for contingencies. This will also helps you take steps in preventing yourself from getting stuck in a particular situation. |
AuthorOutrageous Marketing Archives
May 2020
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