What's your strategy?
Big becomes small.
Small becomes big. Cheap becomes expensive. Expensive becomes cheap. One becomes many. Many become one. It's predictable. It's unpredictable. Do you love big projects?
Those that are talk of the town, raise your profile and put you in the lime light with your top management. Score it and you'll be guaranteed for success with your company. No wonder everyone is fighting to have a slice of the pie. A supervisor was told by his manager to choose only those projects that will raise the profile of the team in the eyes of management. Small projects, though important as well, do not raise the team's profile. Other department heads are probably thinking about the same thing. So what happens to the small projects? The losing parties will have to settle for them. But big projects do not come so often. And big projects depend on all the small projects completed along the way to make it a success. So instead of fighting for the big projects, go do the small ones well. The big ones will soon come your way. You don't need it to be happy.
You don't need it to make your customers happy. Laterly, there were news about eating places with long history closing down because of rental and manpower problems.
Another one in business for 45 years just announced that it will be closing down. The reason seems to be no successor to take over the business. What's interesting were the comments on Facebook about this place. As usual, there were mixed comments by supporters and non supporters. The supporters were sad it's closing while non supporters remarked that food tasted normal and were damned expensive. But we can't say who's right or who's wrong when it comes to taste and price. If it's normal and expensive, it couldn't possibly have survived so long. When there's no demand, there's no supply. Unless the business is barely surviving all these years. One of the problems that affects these traditional businesses is continuity. If no one is going to take over the business, it will have to close ultimately. So what's the opportunity here? Recently, many big corporations bought over secret recipes from traditional family run businesses or go into partnership with these owners acting as consultants. Then through systemization and packaging, they reintroduced them to customers. Instead of run down eating places, you get modern air-conditioned restaurants at shopping malls. Now there's logo, a brand, a story and systems running the operations. There are also owners who tried to sell their secret recipes at exorbitant prices without success. We'll leave that for another time. With these changes, prices are increased. There is a traditional chinese cake maker who sold his recipe to a big corporation and sits as advisor. When the business was relaunched, prices increased by more than 500%. More flavors instead of the usual two. Beautiful shops with staff dressed in traditional chinese costume and expensive looking packaging. Bought a piece, tried it and it's different from what I've tasted previously. So can you repackage something traditional and sell it at a high price because it has a long history? Sorry, you are not missed. You will not be missed. You've forgotten the most important ingredient. Most companies waste resources to irritate customers and waste more resources to fix the problem.
Lizard
Lift Driving Water Escalator Height Cream What about your customers? What did you do the last time when you need to cross a big field to the opposite side? Instead of walking around it, you walked through the field. That's what all of us do, don't we? When you need to get from point A to point B, you will choose the shortest route. It saves you time, petrol and money. That's why we often see a new path appearing like the one in the picture. Everyone loves shortcuts. Why take the long route when you know there's a better, faster and easier way of getting to your destination. In this competitive environment, there are shortcuts to everything. Shortcuts to success. Shortcuts to getting rich. Shortcuts to boosting your sales and increase your profits. Shortcuts to increasing your Facebook fans and Twitter's followers. But, these shortcuts can sometimes do more harm to your business in the long run. Think of how all the banks got into trouble taking shortcuts to boost their earnings. Think of how businesses went bust acquiring too many customers too quickly and unable to fulfill their promises. How about thinking of long cuts in the short term? Photo Source : http://ac4d.com Have you heard of WeChat apps?
It's a free apps that you can download on your mobile phone. After that, you can start send a voice recording to a friend who has the same apps on his or her phone. The person will play and hear your message. It looks fun and cool to use it. Someone even commented that instead of typing the message, you could just speak onto the phone and send the message over. And you can hear the person's voice over and over again, especially you're lovers. Of course, this apps has other services like video call, moments, web WeChat, Group Chat, Shake, Look Around, Drift Bottle, etc. Shake to find people around you who also shake their phones and you can start sending greeting to make new friends. Look Around to find people using WeChat and you can start sending greeting to make friends. Drift Bottle is the same as throwing a bottle into the sea and see who will picks up your message and reply. And then the brain starts rationalizing. Why would anyone wants to send a recorded message to another person? If the person is lazy to type the message, wouldn't it be better to just call the other party? Under what situations will people use this apps? Why would they want to use it in such situations? What are the benefits of using this apps? Will it be useful for boyfriends or girlfriends initiating a breakup? Wouldn't sending an SMS be easier and faster? Why would you want to know which strangers are around you when everyone you don't know are strangers?Is this apps for people who are alone or lonely? Perhaps you see the cute guy or pretty lady and try your luck hoping he or she has the same apps. Is it for those who are looking for thrills or curious? Think I'm weird. Do you want your staff to be more innovative?
Then take away the fear. A lady was complaining business at her Indonesian restaurant is bad.
She is losing about $20,000 every month. The problems she faces are the same as other owners. Difficulties in employing staff, high rental costs and poor sales. She also cannot run the business personally as she is in Indonesia most of the times. So she has a supervisor (previously a kitchen helper) helping her with daily operations. Recently, she revamped her website and started running promotion. Not sure if her business is improving. I've yet to taste the food, which is supposedly good as she uses fresh chicken and does not recycle her oil. But the restaurant sure does not look inviting. Plants are dying. Chairs are torn. Banners looked boring. Pictures of food looked unappetizing. The staff didn't even realize I walked in. The signs - You can find them if you look hard enough. People don't do what they say.
People don't say what they do. Doing what you say is so difficult. What happened to Cityville and Farmville?
What happens when customers are bored of you? When your problems five years ago and now are the same, the problem is with you.
When everything is going wrong, you could be going right.
A man has been working with a company for over twenty-five years.
He was promoted to his current position as manager over the years. His salary probably is in the range of a few thousand dollars. Though not considered high compared to managers in other industries, it's still allows him to live a comfortable life. And the most comfortable thing about his job is to assign his secretary to be in charge of the stationeries. You need a pencil, ask the secretary. You want a pen, one to one exchange. The secretary is not around, good luck to you. The secretary on leave, ask from the manager. Who is the $5,000 pencil in your company? How about? - Loading the fridge with food when delivering it to customers who bought from you. - Offering a free baking lesson for those who buy oven from you. - Treating your best customer to a free birthday meal at your restaurant. - Calling your customers two days after the sales to check how's everything and offer a free gift or service. - Extending your customers' guarantee for another three months without charge. - Offering your hotel guests some free local snacks as supper. - Offering sale of phone cards at your concierge. - Offering fans to your hotel guests during the hot season. A good singer sings well.
A great singer sings to people's hearts. A good coach motivates well. A great coach motivates people to motivate themselves. It's about hope, love, fear, wonder, sadness, fun, laughter, crying, lost, bitter, sweet, memories, giving, receiving, miracles, feelings.
It's a kind of feeling you've never felt before.
It's a kind of experience you've never experienced before. Customers cannot believe it's true because it never happened to them.
It's true. |
AuthorOutrageous Marketing Archives
May 2020
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