Judging from the names of famous business owners endorsing testimonials as his clients, getting interviewed on TV and radio programs and his self-proclaimed results he is helping his clients to get, there's no doubt he is successful in his business.
Some of the posts were repeated quotes by famous people and they were rather safe and some were standard marketing advices you've probably heard or read somewhere. While reading through articles on his personal views on marketing pieces, I became quite skeptical about the advices he was dishing out.
For example, there was an article of a company running an advertisement providing some advices to customers looking to buy their particular product. This guru said that this is a direct-response ads when there is nothing in the advertisement urging readers to contact the company. He was using three sentences meaning the same thing but phrased differently and asking for feedback from followers under the pretext of deciding what topics to include in a new ebook. It looked more like a device to help him decide what headline to be used in the ebook.
Here he is, teaching others about marketing but most of what he talked about was about himself. "I am," "I have," "I do." Talking about what went wrong with a company's branding exercise when what this company really need is to focus on their services. People attending his training courses are not allowed to share and teach what they learn. He even went to the extent of telling people that if they are not resourceful enough to afford the fee, the course is not for them.
So, be careful of gurus. And that includes me.
Read what advices you are receiving from gurus and use your own judgement whether you agree with what you read and hear. Look around to see what's happening and your own experiences. Are the advices based on timeless principles and do they make sense?