In fact, there's another event going on at the same time.
A lady approached me with a survey form to fill up in exchange for a FREE $10 petrol card. It's a tie up between this petrol company and a car brand.
Although I do not pump this brand of petrol, I jumped at the opportunity. Anyway, I've nothing to lose.
Apart from my personal particular, I've to answer a question - when do I intend to change car.
The options given were 0-3 months, 3-6 months, 6-9 months and 9-12 months.
Well, I've no intention of changing car anytime soon. In fact, I'm not the owner of the car.
But knowing the purpose behind such gimmick, I provided my own details (as they will most likely follow up with my details collected) and ticked one of the option, which I supposed is required.
It's easy to get prospects with freebies, especially if you have deep pocket. You can easily purchase a list of names too. But the information will not be accurate and complete (I left out my mailing address).
In this case, you'll have to do a lot of filtering and target prospects at different stages of buying cycle.
You can also use the media that will minimize incomplete information right from the start.
For example, could you run an online promotion where prospects need to enter their name and address for mailing of the card? You can also put up a banner at petrol stations where prospects can send an SMS with their details to claim the card. This way, at least you are assured that the name, mailing address and contact numbers are accurate.
And with the DNC (Do Not Call) law coming into effect, how do you make sure your future marketing materials are well received?
Think about it.