I was at Siam Paragon Gourmet Market last week.
While browsing through the shelves, I saw a group of people removing the metal railing (those that prevent displayed items from falling off the shelf) on one of the shelves. Did something stuck on the shelve? I thought to myself. On closer look, a parents with two daughters were trying to take a whole box of 10 packs Pretzel out of the shelf. I saw the father counting before putting the whole box into what was already overfilled with things. Then I heard the man saying to his wife, "Buy so many how to bring back." Aha.. Singaporean. I looked at their trolley again. Half of it was filled with local snacks. The other half was filled with snacks that are available in Singapore. Snacks like Pretzel and Lay's potato chips. In fact, they got 4 boxes of Pretzel of 10 packs each. You could almost see them smiling as if they've just struck lottery. After they are gone, I was curious why they buy so much and took a look. Ok. The item is on promotion and each pack is only 10 Baht (40 cents). I'm not sure how much is a pack in Singapore but it could be 200% more. It seems they have more flavors too. So I guess either the family loves the Pretzel so much and are buying those flavors not available in Singapore. Or it's so bloody cheap that the family must buy them for whatever reason. Be it for party or as present. But Bangkok is slightly different. A lot of Singaporeans travel there frequently for short getaway. So they buy things back because they are cheaper there, not necessary they are not available in Singapore. So you'll see them buying Dunkin Donuts (previously) and Krispy Kreme (now), seaweed, instant noodle, potato chips, all easily available in Singapore but cost more. There was once when I came back from Bangkok and while waiting for my luggage, I saw a crashed carton revealing packs of seaweed inside. I know these items are light, but aren't they too bulky and troublesome to lug all the way to the airport? And does one really save that much? All customers are irrational. We are all irrational.
0 Comments
Leave a Reply. |
AuthorOutrageous Marketing Archives
May 2020
Categories |