20,000 likes on Facebook within an hour, 15,000 re-tweets during the game and 46,000 entries into the Instagram promotion.
6,874 visitors to the campaign, 12,804 campaign participants, 130,215 shares by users, 24,111 free redemptions, 13,837 increase in likes on Facebook.
Twenty seven days, 1143 pictures, five million impressions and 47,000 clicks.
Which will you choose?