I was thinking about how am I going to show this advertisement to you.
Should I show the part on the left and make you guess what this ad is about, before showing the right portion? Or should I do it the reverse way? Without saying, the left portion caught my attention with its red color and BIG font. The minute I read this ad, the first thing I thought of is an ad offering a solution to the problem. I looked to the right and realized that it's a campaign to help fight poverty. Now, who do you think are the people most likely to notice this ad? No prize for the correct answer. But isn't the fight against poverty for everyone who has the ability? And if a mother or father (most likely mother here) is facing the dilemma of deciding on an enrichment course, do you think she or he is going to bother about those poor people's children not able to attend enrichment course? Not that they do not have sympathy, but that is not the most important issue in their life at that moment. They are only concerned about how to decide on an enrichment course for their kids. Period! What's worse, they are requesting these people to log on to a website to find out more. How many troubled parents are likely to do so?
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May 2020
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