Is it for someone with damaged skin?
Is it for someone who has allergy?
Is it for someone with skin problem?
Is it a moisturizer?
Is it for lady only?
Is it all of the above?
P.S. Hypoallergenic is used to describe items (especially cosmetics and textiles) that cause or are claimed to cause fewer allergic reactions.
Do you know exactly who your product or service is for? Can your customer tell straight away that your ad is for him or her?