The chief buyer for a thriving company was particularly inaccessible to salespeople. You didn't call him. He called you. On several occasions when salespeople managed to get into his office, they were summarily tossed out.
One saleswoman finally broke through his defenses. She sent him a homing pigeon with her card attached to one leg. On the card she had written, "If you want to know more about our product, just throw our representative out the window." The Best of Bits and Pieces At a dinner for Commonwealth dignitaries, a chief of protocol approached Winston Churchill, who was presiding, and whispered in his ear that one of the distinguished guests had been seen to slip a silver salt shaker into his pocket. Churchill promptly pocketed the matching pepper shaker. At the end of the meal he slid up to the offending guest, murmuring, "Oh dear, we were seen. Perhaps we had both better put them back."
The Little Brown Book of Anecdotes 1. The advertiser knows the ad works.
2. The advertiser do not know the ad is not working. Which is you? |
AuthorOutrageous Marketing Archives
May 2020
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