A shopping mall in the Central Business District (CBD) of Singapore is undergoing extensive renovation. All the tenants have to move out by a certain date. Notices started coming up at every shops to inform their customers of the closure. As it is difficult to find another location within the vicinity within a short time, what these owners did was to ask for customers' name card so they can inform them when they've managed to find a new location. What if they have been proactively collecting their customers' details all these years in business instead of doing it when something happens? Time to have a system to do that now. Two persons are having set lunch at their favorite family restaurant.
The restaurant is a famous local chain restaurant serving western food and their set lunch is popular among the working class for its value for money. Each set meal comes with soup with a slice of garlic bread, main course, dessert and coffee/tea. As with any other businesses, this restaurant is also faced with inflation and rising costs. And so the prices for their meals have been moving up north. From less than $10 for the cheapest set lunch to at least $12 for the same item. So have prices gone up again since these two persons last visited? Seriously, they couldn't remember. Maybe prices are still the same. Maybe they've gone up a few cents again. What they noticed this time is the garlic bread has become thinner and the creamy soups are more watery. Your customers can remember things you never think they will remember. Like you're writing to a three year old kid.
- To use their judgement
- To use their brain Is that your staff? Who's responsible? You gave them a job.
What's scarce?
What can be bought by money? What cannot be bought by money? When you make a grave mistake or you make a great contribution?
We cannot imagine. |
AuthorOutrageous Marketing Archives
May 2020
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