Why should your customers buy from YOU NOW?
Anything, anytime, anywhere.
Why should your customers buy from YOU NOW?
0 Comments
Is not much different.
Makes a lot of difference. I was at Pizza Hut to claim two complimentary pan pizza yesterday.
This particular outlet is located near the bus interchange but hidden at a secluded corner quite far off from the main crowd. Probably due to this reason, the restaurant is never crowded every time I pass by. But yesterday was different. It was Mother's Day and the place is packed to the rim with queue spilling out onto the street. It took me a while to figure out which queue is for dine-in and take-away. And which queue in the take-away is for those who are waiting for their order or to place their order. The manager at the counter was frantically taking order for take-away, going to the kitchen to bring out the food, processing payment for dine-in customers. The plastic carriers were scattered all over the place and she has to search for the right size every time to fit in the pizza boxes. There were orders which have not been collected on the counter with receipts attached to them. The manager has to look at the receipts of customers and match it to those receipts on the orders each time a customer comes forward to check on the status. Dine-in customers waiting to make payment at the counter ended up queueing with those waiting for their take-away orders. A group of 3 ladies with 3 kids walked in and sit themselves at one of the table, bypassing those queueing at the door. And I noticed when the staff take orders, they have to write them on a piece of paper before keying them into the system. Customers - It's all about ME!
Businesses - It's all about YOU! Looking for the contact information on the website of a large corporation.
Likes
Hates Fears Values Desires And what's dear to their hearts. Whether you intend to do it.
Whether you do it. Whether you don't do it. It matters to the customers. Hotmail has been changed to Outlook.
Saw the news that hotmail is replaced by Outlook but still habitually typed in hotmail when Most restaurants offer return voucher to diners to attract them to come back again.
I got not just one, but three such voucher recently. Most vouchers have terms and conditions regarding the use. For this particular voucher, I have to spend a minimum of $180 in order to use the voucher valued at $50 to offset the bill. This amount to about 27% discount off the bill. Looking at the most expensive prices of their buffet lunch, buffet dinner and Sunday's brunch, I'll need at least 3 persons to dine there before I can use the voucher. This restaurant is also running another promotion with a credit card company which offers a 25% off the bill for two persons. As usual, the voucher cannot be used in conjunction with other promotions. And all the vouchers expire in one month. How about offering a gift when diners present the voucher when dining at the restaurant? How about staggering the voucher value so that if there's only one diner, it will be $5 off, if there's two diners, it will be $20 off? It's interesting to see how many companies take advantage of awards and accolades in their marketing efforts.
The Best. The Strongest. The Safest. It's good to let your customers know of the results you've achieved as it reassures them that the decision they made to do business with you is a wise choice. That they are guaranteed a minimum standard of quality and have peace of mind. But what happens if the result is different next year? OCBC was awarded The World's Strongest Bank by Bloomberg Market Magazine last year. No sooner, you start seeing decals at their branches and all their marketing collaterals, brochures and advertisements plastered with this award recognition. If my memory did not fail me, they even ran an advertisement announcing their win. Now, Bloomberg Markets Magazine announced its third annual ranking of the World's Strongest Banks recently. OCBC has slipped to the second position, losing out to Qatar National Bank. A check on their website today still showed them displaying the "World Strongest Bank" logo. Wonder if it's too costly to change all their brochures and collaterals. Or they are just in denial. While winning awards may boost your reputation and profile, look at the long term effect of using them in your marketing. If you can't keep it, don't use it. Before your customers buy your product or service?
When your customers buy your product or service? After your customers buy your product or service? |
AuthorOutrageous Marketing Archives
May 2020
Categories |