And turn it into the most special experience possible.
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MacDonald is not a fast-food company.
Not by financial statements, results and profits.
By asking "Would you want your son or daughter to work there?" Tom Peters What a sunny morning today.
I woke up, brush my teeth, bath, changed, had my breakfast and left house. Different days, same routine every day. While waiting for bus, I saw one part of the sky turning gloomy. Will rain again like yesterday? Every night before we sleep, we never ask if things will stay the same tomorrow like today. We wake up expecting the sun will rise, the tooth brush is still there, water will flow when we turn on the tap, the bus is going to come, the company is going to be there, and you'll still have your job. Isn't life supposed to be this way? Stable and predictable. Living an unpredictable life causes stress and chaos. Imagine not knowing if your bus will comes today or not. But there's always the unpredictable in a predictable world. And sometimes the unpredictable can set you in a whole new path. One that totally change your life. It has been twelve years since 911. That eventful day changed many people's life directly and indirectly. Some people lost their family members, colleagues or friends. Some people changed the way they live their lives forever. You don't need to encounter such events to change your life. Sometimes a decision you make, a person you meet, a job you take up or a book you read can also have the same effect. We live on earth for such a short short time. Some of you may live to 90 or 100 year old but it's nothing compared to the universe. Life is comfortable for you now. You have a good career with a good income, a house and car, can afford to travel overseas a few times a year, and a substantial savings in the bank. There's no reason to take any risks. But all these can change in a blink of an eye. Why not live life as if you're dying? For you only live once. You life will never be the same. 1. Hire curious people
2. Hire a few genuine off-the-wall sorts 3. Weed out the dullards, nurture the nuts 4. Go for youth (not based on age) 5. Insist that everyone take vacations 6. Support generous sabbaticals 7. Foster new interaction patterns 8. Establish clubs, bring in outsiders, support offbeat educational programs 9.Measure curiosity 10. Seek out odd work 11. Look in the mirror 12. Teach curiosity 13. Make it fun 14. Change pace ... Sharing something I read from a book Share them with your friends or colleagues if you You don't know what you don't know.
Forget what you know. Find out what you don't know. Providing good service does not guarantee customers will come back.
Providing bad service guarantee customers will never come back. Sensitivity, enamel, clean, gums, fresh, plaque and whitening - If these are the 7 specially designed benefits they are referring to.
Just don't treat your existing ones like shit.
How about subordinates appraise managers?
The only way to make your customers trustworthy is to trust them.
Use simple words everyone knows. Then everyone will understand. |
AuthorOutrageous Marketing Archives
May 2020
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