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I've just finished reading this book by business guru, Tom Peters. You should read this too. P There was an incident of a visually impaired woman whose guide dog was denied entry into a Haagen-Dazs cafe.
Despite producing official documents from the authorities stating that her guide dog is excluded from the "no pets policy," Cassandra Chiu's guide dog was denied entry into the ice-cream chain's indoor seating area. She posted her complaint on her dog's Facebook Page and it went viral with members of the public demanding an apology from the company over the treatment of Chiu and her guide dog. Haagen-Dazs quickly called her to apologize over the incident and its managing director sent her an email. The company also posted an apology on their Facebook page. If you look at the incident, perhaps the cafe has its own concerns in letting the guide dog into the cafe. Most people are unaware that guide dogs don't go around sniffing people and pee or poop only on command and. Customers may be turned off especially those with little kids afraid of dog. And there's the issue of hygiene in the cafe. But I guess what turned her off is that she has document to proof that her guide dog was exempted from "No pets policy" and yet the staff chose to stick to their no pets policy. Doesn't this happen all the times to us as well? As customers, how many times are you pissed off by company policies that make cow sense? Of course, we need rules and regulations and policies in running a business. The problem happens when the staff becomes too fixated in adhering to them. Couldn't the staff allow the lady into the cafe with the dog since she has the document? If they are concerned about other customers and hygiene issue, could they have explain it to her and offer her the option of leaving the dog with the staff? Or could the staff put a notice informing other customers that the guide dog is harmless? It's easy to teach your staff to follow policies. It's more important to get them to learn how to think. Photo Source : Insing How many of you log on to Facebook the first thing you turn on your computer, iPad or mobile phone?
Facebook has become so much a part of some of you. Businesses are also getting on the social media to market their products and services. One of the strategy used is to increase the number of fans for their Business Page so that they can market to these people. There are a few ways you can do to increase fans. One is to run a sponsored advertisement so that you appear on the walls of people you are targeting. Another popular method is to run a contest. Running a contest is the faster way to get fans. What most businesses do is to get prospects to like their page, like and share their post for a chance to win. You can literally see your fan base jumps, especially if you have attractive prizes that people cannot resist. When the contests end, they'll post photos of winners receiving or enjoying the prizes. As reciprocity, winners also post photos of their prizes and compliments. From there onwards, it's engagement with the fans. Some businesses will start promoting and sharing photos of their products or services, bits and pieces about their business, operations and testimonials. But due to the overwhelming number of businesses using Facebook, it can be very difficult to keep your fans from continuing engaging with you. So in order to get fans to pay attention to you, you end up having to run contest continuously? Before you run another Facebook contest, ask yourself: - What is the reason for running a Facebook contest? Do you want to get people to try out your product or service? Do you want to get more fans so you can start marketing to them? - Who do you want to attract? Anyone can join a Facebook contest. Do you have some requirement for participation? - What are your course of actions after the contest ends, apart from sharing your posts? Of conducting a training program for you.
Hit like if you are interested. Please also indicate which format do you prefer. Weird places, I was at the Reference Section of National Library.
The library opens at 10am. Ten minutes before it opens, there's a public announcement informing the staff to get ready to serve customers. Another announcement comes at 10am informing the public the library is open. Then the security lock at the door will automatically goes off to allows visitors in. As it is the exam period, many students come to the library to prepare for their papers. When waiting for the library to open, I noticed the students' behaviors. All the students were crowding around the door. Some of them were trying to inch their ways to the front so that they can be the first to enter when the door opens. When the first announcement was made, a few of them thought the library is open and tried to force open the door. When the library is opened, you can see all of them rushing in and walking in double quick pace or running to grab seats. Seeing this reminds me of myself when I was a student. Didn't I do the same? I was one of the few students who arrived at school early so I could get a good seat at the library during exam period. Is this what the local call Kaisu (scared to lose)? Or it's scarcity mentality at work? In school, parents always tell their kids that they must do well. They compare their kids results to others. They want their kids to do better than the neighbors. Likewise, are the schools also nurturing kiasuism in the students. If you think about it, it's nonsense. There is no scarcity in marks. There's no scarcity in positions. A student scoring high marks does not deprive another from getting the same marks. There can be as many students scoring the same high marks as the number of students in the top position. There is only one top position when there is only one student who scores the highest points. When visiting the reference section of the National Library, you need to have your bag checked by the security guard before entering. I noticed none of the students said "Thank you" to the security. Is studying for exams to get good grades all that matters to them, including basic courtesy? Another student just left with the table full of erasure residue she did not clear. I'm sure there are more than enough seats for all the early birds. It won't affect your performance during exams for you to spend a few seconds to say thank you and clear the erasure residue. And scoring one point more than your neighbor do not mean you are a better person. Now I know that if all seats are taken at the library, I can always find alternative places. In your company, are you obsessed with achieving profits above everything else? What kind of society are you nurturing? Mr Kimchi
Toufu Gangster Bochali-san Fukkuro-san Little red dot Tom Yam Kung Zero Hero Little White Little Blue "What is your greatest strength?"
"What is your greatest weakness?" "How do you handle stress and pressure?" "Describe a difficult work situation/project and how you overcame it." "How do you evaluate success?" "Why are you leaving or have left your job?" "Why do you want this job?" "Why should we hire you?" "Where do you see yourself in five years?" "Tell me about yourself" These are some of the most popular, or rather common questions asked during a job interview. Don't they make you quiver? And will there be one, two or three interviewers? Who are they? Who is the decision maker? What should you wear? The day before the interview, you make sure your clothes are nicely pressed, your shoes shined, your documents are in place. Not forgetting the extra alarm clock you set just to make sure you do not hit the stop button on one. This is on top of reminding your mom to wake you up on time. On the actual day, you brush your teeth again after breakfast to make sure nothing got stuck in between your teeth. No coffee in case you spill it. Pray that it does not rain and the train does not break down. And when you reached, you keep reminding yourself to mind your body language and to look in the eyes of the interviewers when speaking. Smile, smile, smile. Of course, some people take it in their stride. You can say that they are confident. Maybe they are seasoned. Maybe they are well prepared. And whether you get a job offer depends on your performance during the interview. In job interviews, the interviewers will choose someone whom they believe have the relevant skills, experience and knowledge to perform the job. And the person has to fit into the culture and be pleasant team player. In most job interviews, the interviewers lead the interview. The interviewers ask questions. The interviewers ask the interviewee if he or she has any questions. The interviewers decide when to start and end (depending on his schedule). The interviewers play an active role while the candidate follows passively wherever the topics lead to. Interviewers know that the candidates will come prepared to answer some of the more common questions. And so they try to catch the candidates off guard by asking questions unrelated to the job in order to test their reactions. Candidates have also come to expect these odd questions. What if the interviewers give up the need to lead an interview? How about letting the candidates ask as many questions as they want to know about the company? How about letting the candidates to decide whether to join the company after finding out the answers? Do you ever think about who you are?
Are you a mother? Husband of your wife? A parent who ferry your kids for tuitions on weekend? 30 year old single working lady? A company's director? Head of a department? Running buddy to your colleagues? Ex-classmates? Ex-colleague? These are roles that you play every day. And they define who you are at that point in time. You play out various roles every day, in different places and stages of your life. You are the daughter of your parents. When you marry, you become someone's husband or wife. You are the director in office and become partner to your spouse at home. You are the supervisor of your department and a running buddy of your subordinates after work. Are these roles that you play stopping you from being who you are? Yesterday, I had buffet dinner at a hotel in Sentosa Island. This tiny island has become one of the more famous tourist's destination recently with the opening of Universal Studio Singapore in Resort World at Sentosa. I arrived at 6:30pm and there were 6 Japanese tourists who just finished their dinner and leaving. And there were no customers after that. I wondered if we'll be the only customers for the night. The restaurant was so quiet except for the staff who were talking among themselves. Though it was a nice change from the usual noisy crowd of buffet goers jostling for food, it wasn't that fun to be the only guests. A good half hour passed before a couple walked in. Soon a Chinese man walked in followed by a English man. I love watching people and so there's something for me to do, apart from just chatting with my dinner partner and eating. It seemed the English man wasn't there for the buffet but was convinced by the receptionist who walked him through the spread. After all, it's a claypot seafood buffet and something different for him. Beats eating burger and fries all the times. The last guests to arrive were an elderly English couple. They too were sold on the buffet. The receptionist went to the extent to help them select the ingredients to go into the claypot soup and served it to them. I noticed they were particularly interested in the popiah (spring roll) and ordered a second serving. Then I saw the Englishman walking to the dessert station and was looking at the bowls of food on display. He looked confused. The chef wasn't around and there's nobody to help him. I approached him and explained how to prepare the dessert to him. A while later, the English couple were at the same station with the same look on their faces. I did the same time except I made one for them this time. The dessert was ice kachang or chendol. They are local desserts where you can add jelly, corn, red beans and top it off with shaved ice and syrups. If you add coconut sugar and coconut milk, you get chendol. If you add sweet colorings, you get ice kachang. They probably have never seen this before. No wonder they are confused with all the different kinds of ingredients and syrups. Looking back at this incident, I realized that if I'm fixated on my role, I could never have approached and helped them. I was a guest at the restaurant and it's not my job to help the restaurant's staff to serve other guests. But I love interacting with people and enjoy seeing people having a good experience. That's who I am. Likewise, if the receptionist thinks in the same way, she would never bothered to helped the English couple select the ingredients and served the dish to them. So do not let the roles you play stop you from being who you are. You have more fun and interesting experiences. |
AuthorOutrageous Marketing Archives
May 2020
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