Facebook has become so much a part of some of you. Businesses are also getting on the social media to market their products and services.
One of the strategy used is to increase the number of fans for their Business Page so that they can market to these people.
There are a few ways you can do to increase fans. One is to run a sponsored advertisement so that you appear on the walls of people you are targeting. Another popular method is to run a contest.
Running a contest is the faster way to get fans. What most businesses do is to get prospects to like their page, like and share their post for a chance to win. You can literally see your fan base jumps, especially if you have attractive prizes that people cannot resist.
When the contests end, they'll post photos of winners receiving or enjoying the prizes. As reciprocity, winners also post photos of their prizes and compliments.
From there onwards, it's engagement with the fans. Some businesses will start promoting and sharing photos of their products or services, bits and pieces about their business, operations and testimonials.
But due to the overwhelming number of businesses using Facebook, it can be very difficult to keep your fans from continuing engaging with you.
So in order to get fans to pay attention to you, you end up having to run contest continuously?
Before you run another Facebook contest, ask yourself:
- What is the reason for running a Facebook contest? Do you want to get people to try out your product or service? Do you want to get more fans so you can start marketing to them?
- Who do you want to attract? Anyone can join a Facebook contest. Do you have some requirement for participation?
- What are your course of actions after the contest ends, apart from sharing your posts?