The topic was on sales in a business to business environment.
After the talk has ended, there was a question and answer session. A man asked if the sales process can be shortened and applied to the business to consumer context.
The speaker said for retail environment, the decision making process is very quick and emotive. If you have a customer in the shop, you would want the customer to buy on the spot.
I thought about what he said and wonder if it's true.
Does it mean that in a business to business selling environment, no emotions are involved? Although we would like to think that selling to business is a rational and objective process, we must remember that we are still dealing with humans.
Just like what happened during the seminar, while the speaker was promoting his sales process training course, it would be logical to think that many of attendees would sign up for his training as the course is FREE given the government's funding.
As it turned out, the speaker cracked a bad joke about offering one's wife to close a deal. And he came across as quote boastful about himself.
Sorry, Mr Speaker, can you feel that I don't feel good about you?