Can celebrities gracing condominium launches attract more people to visit the showrooms? Are there official figures to prove engaging a celebrity to promote a development actually get more people into the showrooms and ultimately more sales?
How about businesses that engage celebrities as their spokesperson? Celebrities that include famous singers, actors and actresses, Olympic champions and even successful business people. How is it possible for these celebrities to get people to do things when they don't even know the celebrities personally?
Think of the number of stars who have fallen from grace. Why are we more tolerant of celebrities making mistakes and telling lies? Why is it so easy for some to make a comeback? Why some disappear into obscurity?
Why do we say a celebrity is so personable when all he or she does is smile at you? Why do we say a celebrity is cool when he or she does something against the norm?
It's all in the packaging.