If you try to get people to read your ad through some clever trick with creative words or catchy phrase, that is about all you will get.
A person is exposed to a few thousands advertisement every day. More so than ever with Internet and mobile phones that allow access to TV programs from anywhere. Just take a look at the subway and anyone who has a mobile device on hand. All of them are fixed on the small little screen catching their favorite drama or MTV.
To attract the right kind of attention, you must know what is already going on in your readers’ mind.