Did you notice Singapore Bus Service (SBS) bus drivers wearing new uniform?
Another corporate image thing? Or something more comfortable for the drivers? Or more professional image? Whatever the reason, it's always good to progress. That sets me thinking of the bus trips I took in Bangkok. The bus drivers and bus conductors were wearing uniforms as well. And their uniforms definitely do not look as good quality and nice as ours. In fact, their buses are not as new. But what's important to me is that I never have to wait for more than 5 minutes for the bus I want to take. Compare this to what I experienced in Singapore. The longest record I've ever waited for a bus was 1 hour. And that's not a joke or exaggeration. And I remember it especially well because it was during the Chinese New Year. And I've never failed to hear complaints from friends of spending 45 minutes waiting for bus for a 5 minutes journey home. And they developed the mobile app that tells you when the next bus is arriving. In your business, are you getting your priorities right?
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AuthorOutrageous Marketing Archives
May 2020
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