Do you have a card where customers need to complete a number of chops to get a discount or a free item?
If you do, you're likely to name it along the line of Customer Reward or Loyalty Program. It's your strategy for getting customers to keep buying from you. The logical explanation is that if customers keep buying from you, your customers are loyal to you. And as a reward, you offer something to them.
But such programs are not measure of your customers loyalty. They keep coming back or continue to use your service because there's an incentive.
What if you take away the incentive? That's a real measure of customers' loyalty if your customers still come back.
Can you develop a customer loyalty program without any incentive?
I stumbled upon a website and this company provides an apps that puts the traditional chop card in your phone instead of your wallet. Their goal is to help merchants rethink loyalty.
You are not helping them to rethink loyalty. You're just giving them a fallacy.