Instead of walking around it, you walked through the field.
That's what all of us do, don't we?
When you need to get from point A to point B, you will choose the shortest route. It saves you time, petrol and money.
That's why we often see a new path appearing like the one in the picture.
Everyone loves shortcuts. Why take the long route when you know there's a better, faster and easier way of getting to your destination.
In this competitive environment, there are shortcuts to everything. Shortcuts to success. Shortcuts to getting rich. Shortcuts to boosting your sales and increase your profits. Shortcuts to increasing your Facebook fans and Twitter's followers.
But, these shortcuts can sometimes do more harm to your business in the long run. Think of how all the banks got into trouble taking shortcuts to boost their earnings. Think of how businesses went bust acquiring too many customers too quickly and unable to fulfill their promises.
How about thinking of long cuts in the short term?
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