There was an article in a business magazine about a local business expanding into another neighboring country.
Being the largest company among the smallest players in the industry, the company was aiming to expand it's market share of its various services.
Grow this service by 20% for next year. Increase the customer base for that service by 20,000. Capture 3% of the market share for this product.
Well, that's what all businesses do, right?
And that is what a company needs to do in order to grow and expand. By providing more valuable products and services to more people.
And when companies communicate to external parties, they will phrase it that they are there to help their customers achieve their dreams and goals.
Why not use the message communicated to external parties internally as well?
Would communicating how the staff can help to make the world a better place for their customers by fulfilling their dreams be more meaningful and give them a purpos than just telling the staff about market share?