Just two months back, my cable tv subscription was also up for renewal.
In the month leading up to my cable tv contract expiry date, I've received renewal offer from the telco company.
After a few exchanges of email, they finally got my simple message to renew my cable tv plan for another 2 years first. Sometimes, you just wonder why these customer service staff didn't bother to read properly before replying.
I've not decided whether to renew my broadband because my existing plan has been phased out. According to the company, the new plan will offers me faster speed with the new technology. And with this upgrade, the subscription price also increased.
Another reason is a new telco company is coming up and I would like to see what new or better offer will this company has.
Now that's where it gets interesting.
From the day my broadband subscription expired to today (11 days in total), I've received an email offering me a bundle service, a letter in my mailbox with the same content as the email and a phone call from their telemarketer urging me to take up the offer.
I've never been given so much attention by my telco company in the two years I've been with them since I last renewed.
Every time when your contract is up for renewal, these companies will suddenly get chummy with you, telling you how much they value and appreciate you as a customer.
Granted that these are standard operating procedures they use for subscribers who's contracts are up for renewal. It provides you multiple channels of reaching a customer and your staff know exactly what to do and what have been done. It's a check list to make sure that all have been done.
But how much mileage and loyalty can you get from doing all these to retain your customers?
The only thing they can do is emphasise on the savings I can get for renewing with them.
And I totally do not understand what the hell are the differences between what I'm getting now and what they are offering.