It's easily recognizable for its bright yellow color (corporate color of Scoot) and witty headline.
I decided to check out if the deal is good and head over to their website.
On it's main page, there are three columns listing deals from Singapore, Australia and Taipei, which are not what this promotion is referring to.
I clicked on the "Promos" link and it displayed a list of promotion prices which are also different from the ones advertised. I checked all possible links on their website without success.
Perhaps the sale has not started, I murmured to myself.
So I looked at the advertisement again to see if there is any information on the sale date and the travel period. I found none.
In the end, I left a message on their Facebook Page to find out.
If I remember correctly, Scoot usually indicates the sale date and time duration as well as the travel period on their advertisement. Could it be an oversight?
But this is enough to frustrate their customers and create more work for themselves.
Imagine customers who see this ad but are unable to make any booking. People will start flooding their Facebook Page with messages for more information. If queries are not answered promptly, customers are going to get angry. You can't expect customers to stay at your website waiting for the promotion to appears.
What could be a potentially successful campaign can end up frustrating customers. Customer service will suffer if customers queries are not handled promptly.
When you run a promotion/advertisement, make sure you check that all the relevant and necessary information are included. Use a checklist so that you do not miss out any important information you need to include in the ad. No matter how often and frequent you've been doing this, you will bound to miss out something at least once. If your advertisement is time sensitive, missing out on important piece of information can make your investment worthless. Especially for print advertisement where you cannot rectify the mistake. Even if you can rectify it, it will be costly and may not be worth the additional money spent.
Check, check, check and double check. Do not assume. Check the ad yourself. Check it against your checklist. Get others to check your ad and against your checklist.
Have a contingency plan. What if you miss out on some important information that is crucial for the success of your promotion/advertisement? Do you have a Plan B?
Lastly, make sure everyone in your company knows about the advertisement that you will be running, especially those in the front line. Don't make a customer feed you information that you are supposed to know.
Well, Scoot has all the resources and can afford such mistakes. But can you?